{"id":4913,"date":"2024-02-20T14:01:54","date_gmt":"2024-02-20T13:01:54","guid":{"rendered":"https:\/\/ineriamanagement.com\/business-coherence-being-sustainable-in-words-and-actions\/"},"modified":"2024-02-20T14:01:54","modified_gmt":"2024-02-20T13:01:54","slug":"business-coherence-being-sustainable-in-words-and-actions","status":"publish","type":"post","link":"https:\/\/ineriamanagement.com\/en\/business-coherence-being-sustainable-in-words-and-actions\/","title":{"rendered":"Business coherence: being sustainable in words and actions"},"content":{"rendered":"<p><span data-contrast=\"none\">Sustainability has become a widely used term in the business world.  <\/span><\/p>\n<p><span data-contrast=\"none\">Many companies call themselves &#8220;sustainability companies&#8221; or &#8220;committed to sustainability&#8221; in their communications and marketing campaigns.<br \/>\nHowever, true sustainability goes beyond words and requires significant consistency between what a company professes and what it actually does, to avoid falling into &#8220;greenwashing&#8221; as a misleading attempt to present a greener image than it really is, with the aim of improving public perception and generating a more favorable image. <\/span><span data-ccp-props=\"{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":0,\"335559740\":240}\"> <\/span><\/p>\n<p><span data-ccp-props=\"{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":0,\"335559740\":240}\"> <\/span><\/p>\n<h2>The gap between words and actions<\/h2>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"none\">It is common to see companies presenting themselves as sustainability advocates, promising to reduce their carbon footprint, protect the environment and support local communities.<br \/>\nHowever, in many cases, these claims are not translated into tangible actions.<br \/>\nThis creates a significant gap between what is said and what is done, which can lead to customer distrust and public skepticism.  <\/span><span data-ccp-props=\"{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":0,\"335559740\":240}\"> <\/span><\/p>\n<p><span data-ccp-props=\"{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":0,\"335559740\":240}\"> <\/span><\/p>\n<h2>The value of business consistency<\/h2>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"none\">Business consistency involves aligning a company&#8217;s actions with its stated values and commitments.<br \/>\nWhen a company consistently adheres to its sustainability principles, it benefits in several ways: <\/span><span data-ccp-props=\"{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":0,\"335559740\":240}\"> <\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{\"335552541\":1,\"335559684\":-2,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\"><strong>Credibility and Trust:<\/strong> Consistent companies gain the trust of their customers and stakeholders.<br \/>\nConsistency demonstrates a genuine commitment to sustainability rather than a superficial public relations strategy. <\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{\"335552541\":1,\"335559684\":-2,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong>Competitive Advantage:<\/strong> Companies that truly integrate sustainability into their operations can gain a competitive advantage by responding to the growing demands of consumers and regulators for responsible business practices.<\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{\"335552541\":1,\"335559684\":-2,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong>Innovation:<\/strong> Consistency in sustainability fosters innovation.<br \/>\nCompanies committed to sustainability often seek creative ways to reduce their environmental and social impact, which can lead to operational efficiencies and new products or services. <span data-ccp-props=\"{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":0,\"335559740\":240}\"> <\/span><\/li>\n<\/ul>\n<p><span data-ccp-props=\"{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":0,\"335559740\":240}\"> <\/span><\/p>\n<h2>How to practice business consistency in sustainability<\/h2>\n<p><span data-ccp-props=\"{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":0,\"335559740\":240}\"> <\/span><\/p>\n<ol>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{\"335552541\":1,\"335559684\":-2,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\"><strong>Define clear values and commitments:<\/strong> Companies should establish clear values and commitments related to sustainability and communicate them effectively to all employees.<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{\"335552541\":1,\"335559684\":-2,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong>Integrate sustainability into the business strategy:<\/strong> Sustainability should not be an add-on, but an integral part of the business strategy.<br \/>\nThis includes financial and operational decision making. <\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{\"335552541\":1,\"335559684\":-2,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong>Measure and report performance:<\/strong> Companies should regularly measure and report their sustainability performance.<br \/>\nTransparent reporting demonstrates genuine commitment and allows stakeholders to assess progress. <\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{\"335552541\":1,\"335559684\":-2,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong>Engage employees:<\/strong> Consistency in sustainability requires the commitment of all employees.<br \/>\nEducation and active participation are key to creating a culture of sustainability. <span data-ccp-props=\"{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":0,\"335559740\":240}\"> <\/span><\/li>\n<\/ol>\n<p><span data-ccp-props=\"{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":0,\"335559740\":240}\"> <\/span><\/p>\n<h2>Beyond words, towards real sustainability<\/h2>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"none\">Being consistent with what we profess as a &#8220;sustainable company&#8221; is not just a matter of public image; it is a moral and strategic responsibility.<br \/>\nReal sustainability goes beyond words and demands meaningful actions that respect the environment, support communities and promote a better world for future generations.<br \/>\nCompanies that embrace business consistency in sustainability reap benefits that go beyond the financial aspects, contributing to a more sustainable future for all.  <\/span><span data-ccp-props=\"{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":0,\"335559740\":240}\"> <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sustainability has become a widely used term in the business world. Many companies call themselves &#8220;sustainability companies&#8221; or &#8220;committed to sustainability&#8221; in their communications and marketing campaigns. However, true sustainability goes beyond words and requires significant consistency between what a company professes and what it actually does, to avoid falling into &#8220;greenwashing&#8221; as a misleading [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3987,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_joinchat":[],"footnotes":""},"categories":[5],"tags":[],"dipi_cpt_category":[],"class_list":["post-4913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Business coherence: being sustainable in words and actions - INERIA<\/title>\n<meta name=\"description\" content=\"Business coherence involves aligning the company&#039;s actions with its stated values and commitments.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ineriamanagement.com\/en\/business-coherence-being-sustainable-in-words-and-actions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business coherence: being sustainable in words and actions - 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